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Home by Ellie
by Ellie.

A private home decor membership delivering three complete, sourced-to-the-shop-link room edits every Monday morning. Built for people who want a considered home, not another feed to scroll.

$19/mo
Membership price
Less than a single throw pillow
3 edits
Every Monday morning
Sourced with direct shop links
7 days
Free trial
No charge until day 8
24/7
AI + human curation
Claude scans, Ellie approves

Story Angles

Ways to cover Home by Ellie

“The subscription that replaced her interior designer”

How Ellie — two decades advising on the homes of executives and editors who understood that a well-considered room changes how you live — distilled her sourcing expertise into a $19/month inbox experience, and why her members stop buying the wrong things and start buying the right ones.

“AI-curated home decor, human-approved: the new model for room editing”

Home by Ellie uses Claude AI to scan every major design publication and home retailer weekly, then routes everything through a human editor. The result: three complete room edits, every Monday, that reflect what's actually working in interiors right now — not what's been in the algorithm for six months.

“Editorial home curation for the inbox era”

As consumers grow exhausted by endless scrolling on Pinterest and Instagram, Home by Ellie delivers a structured weekly edit that curates from West Elm, CB2, Article, and Pottery Barn — the anti-algorithm home decor subscription.

“Less scrolling, better rooms”

Members report spending zero time on home research — they open one email on Monday morning, click a link, and shop. Home by Ellie makes the case that curation, not content, is what people actually want from home decor discovery.

The Membership

What members receive

  • ?Three complete room edits every Monday morning — The Living Room, The Bedroom, and The Wildcard — with direct shop links to every piece
  • ?Access to the VIP Room dashboard — a private archive of every weekly edit, updated every Monday
  • ?Ellie's sourcing notes: why each piece was chosen, what it adds to a room, which retailers carry the best version
  • ?Click-to-shop buttons on every item — no searching, no guessing, no out-of-stock surprises
  • ?A personal saved-items bag for tracking pieces across multiple weeks
  • ?Referral program — members earn a free month for every friend who joins

For Reviewers & Collaborators

Free 3-month membership for press and creators

We offer a complimentary 3-month membership to journalists, bloggers, and content creators who want to experience Home by Ellie firsthand before writing about it. No positive review required — just honest. We also provide a custom referral link so any signups from your audience are tracked and credited.

Request Press Membership

Media Assets

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Site screenshot — homepage hero

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VIP Room dashboard screenshot

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Sample Monday brief (full email)

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Founder bio photo

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Brand logo — horizontal (PNG, SVG)

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Press Contact

Get in touch

For editorial requests, review memberships, brand partnerships, or media inquiries, reach out directly. We respond within 24 hours.

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